Ideas, how-tos, and the business behind it

Planning a party, filling a room, or building something of your own.

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Why Small Businesses Fail in the First Two YearsA plain look at the real reasons new businesses don't make it past year two, and what to do differently before you start.Is My Business Idea Any Good? A Practical Way to Find OutA straightforward way to test whether a business idea deserves your time, money, and evenings, before you find out the hard way.Franchise vs Licence vs Own Brand: How to ChooseA plain look at the real differences between buying a franchise, taking a licence, and building your own brand from nothing.Marketing a Local Business with No BudgetPractical, cost-free ways to get a local business noticed and booked, using the connections and reputation you already have.How to Start a Business While Working Full TimeA practical look at how to start a business while working full time, without wrecking your evenings or your day job.Do I Need an LLC for a Side Business? A Straight Answer for Event HostsA practical look at when a sole proprietorship is fine for hosting events and when forming an LLC actually protects you.Questions to Ask a Licensor Before You Sign AnythingA practical list of questions to ask a licensor about fees, territory, support and exit terms before you commit to any licensing agreement.How to Price an Event When You Have No Idea What to ChargeA practical, no-guesswork method for working out what to charge for an event, using a hosted night out as the example.Getting Your First Customers When Nobody Knows Your NameA practical, no-hype guide to landing your first paying customers before you have a reputation to lean on.Franchise vs Starting Your Own Business: Which Is Better for a Side Hustle?A look at the real trade-offs between franchising and building from scratch when you're starting a side hustle with limited time and money.How Much It Actually Costs to Start an Event BusinessA plain-English breakdown of what really drives the cost to start an event business, and why the licensing route changes the maths entirely.

Run murder mystery nights of your own

We supply the games, the training and the brand. You bring the venue and the audience — and keep the lion’s share of every ticket.

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